CLECs Target SMBs with Dynamic T1
Tuesday April 07, 2009,
06:58 am ET
CEDAR HILLS, Utah, Apr. 07 /Patrick Oborn/ --
During the 2000 Internet bubble meltdown, the telecom industry learned the hard way that
wild spending on network infrastructure was not the best approach to attracting new business
and investment. Over the past 7 years the industry, particularly the CLECs (Competitive
Local Exchange Carriers) have been focusing on building products that offer more bang
for the buck in order to compete with the Bells in their own backyards. One product that
has become the flagship offering to small to medium size businesses is the dynamic integrated
T1 line, which combines all the usefulness of 24 regular phone lines into a singe T-1
capable of delivering high-speed broadband on the same connection.
West Virginia, ordinarily not known for its telecom prowace, has been a hotbed
for businesses making the move to dynamic telecom lines. One local business
owner - Linda Peterson - who operates a travel agency, recently told us that
"I never expected the phone company to come out with anything that would
help me lower my costs. On the contrary. Ma Bell has had a history of raising
my rates and making my life difficult. When I heard about the XO Flex package
(offering 10 dynamic voice lines and 1.5 mbps of high speed Internet) at a price
of under $500, I couldn't move over fast enough." Since then Linda reported
a $150/month savings in her telecom expenses.
The question remains, if this new technology is so progressive, why did it take over five
years to gain broad appeal to SMB's across the country? One industry analyst from the
Telecommunications Research Institute observed that many customers who consume commercial-grade
phone service became very untrusting of telecom providers after the Internet bubble burst
in 2000 and the MCI bankruptcy proceedings full of allegations of fraud and embezzlement.
After all, no customer wants to come to work one day just to find out that their connection
to the outside world has been shut down due to financially unstable service providers not
being able to run a profitable or ethical business. Now, due to a series of acquisitions
and mergers, the "survivors" are offering great products at rates that SMB's can't continue
to ignore. The CLEC's and Bells are quickly gaining traction with the very important
demographic.
"When we moved into our new location here in Los Angeles" commented John Baker, a
small business owner in San Diego, California, "we feared having to sign up for
commercial telephone and internet service. Until about a year ago, the services
being offered to us were TDM, which doesn't come cheap. Thankfully our Telarus
commercial telecom broker recommended that we give TelePacific a try, and we did.
One year later, we've never had an erroneous bill, our phone and data are all on
one single dynamic T1, and we can focus on what we do best - brokering mortgages."
Hopefully the CLECs can continue to push the boundaries of innovation and economics.
The only thing that can keep them from the promise land is the gatekeeper of competition:
the Federal Communications Commission, and the huge Bells (AT&T and Verizon - that's you)
who make it a point to spend more money lobbying in Washington DC than Exxon Mobile.
The golden age of telecommunications may be upon us, based upon our research and
recent uptick in customer satisfaction. Although the industry has years of
bad blood to overcome, recent innovations such as the dynamically configuring
T1 line are proof that progress is indeed being made.
Hancock County Internet T1 Service Provider Index
