Flexible Products, Lower Prices
Friday July 18, 2008,
11:22 pm ET
SALT LAKE CITY, Utah, Jul. 18 /Patrick Oborn/ --
Business broadband, its price, and who can afford it, are changing. Every day an increasing number
of business are finding the new broadband services made available to them by the "new" telecommunications
companies that are emerging from the latest round of mergers and acquisitions. Overlapping networks
are being consolidated into bigger and leaner footprints, lowering the cost of dynamic integrated
digital signal 1 (DS1) service to the price range of about five regular phone lines. Small to medium
size business can now afford services once reserved for the Fortune 1000 companies.
The two basic Integrated T1 line configurations, as they exist in today's
market, are analog and digital. Commonly referred to as "trunks", these 24-channel
bundles transmit TDM signals directly to the service provider's network via a
local loop. Unlike analog trunks, whose configuration can not change once the
channels have been allocated, digital "dynamic" lines can change reconfigure
themselves from data, to voice, and back again. This ability to reclaim voice
channels for data broadband access when not in use gives the user the performance
of two T1's in one.
The irony of the new small business communications revolution is that it took so long
to gain traction. The whole idea of reclaiming inactive voice channels for data applications
is not new, and was introduced by many CLEC operators over five years ago. So why did
it take so long for SMB's to adopt the technology and make the change? One might argue
that the Internet bubble burst in 2000 shook many people's confidence in telecommunications,
one of the hardest hit industries. With so many telecoms going out of business, or merging
with other small players just to stay solvent, many customers took the "wait and see"
approach before making the decision to entrust their communications with a company not
associated with Ma Bell. Now that economic Darwinism has taken hold, the remaining companies
are attracting new customers who see the benefits of the new technology without the downside
risk of loosing service or not being able to get through to customer service in the pinch.
The same basic economic model described in the book "Blue Ocean Strategies" is now being
applied to telecommunication services being offered to small businesses across the country:
more value for less money. According to many industry watch dogs, hundreds of thousands
of business will dump their POTs lines in favor of dynamic integrated T1 service within
the next 12 to 24 months, saving money in the process. With the introduction
of sub-$475 dynamic integrated T-service, customers are now able to receive up to 1.5 MBPS
of high-speed Internet with 24 digital phone lines all on one line, for less than what they
pay now for 5 regular phone lines" Stallions continued.
Expect innovation to continue on its upward spiral as the CLECs continue to expand
their footprints as well as their customer bases. Barring any funny stuff from the FCC,
the CLECs will be here to stay. Sorry Ma Bell.
Until deregulation allowed smaller, hungrier telecommunications companies the
ability to compete, the United States was stuck with technologies that were quickly
becoming out of date. Now that the Bells actually have to innovate to keep up with
the smaller CLECs, customer everywhere are reaping the benefits.
Arkansas County Internet T1 Service Provider Index
